The businesses that last aren’t built on hustle. They’re built on alignment.
You're ready to grow something that doesn't ask you to abandon yourself in the process.
Something sustainable. Something real.
We help conscious entrepreneurs build deeply fulfilling, wildly successful businesses by learning to move at a pace they can sustain for life.
You've been wondering if running yourself into the ground so you can barely scrape by is all there is to business ownership. (It isn't.)
You don’t have to wait to live your life until you retire.
Instead of white knuckling your way through the day to day and hoping it will all get better at some point, here's an invitation—with the right support, you could build a business that's a joy to run. Not someday. Right now.
A MOMENT OF TRUTH?
Your business should support the life you want to live. And that starts with being honest with yourself about what you're really building—and who you're building it for.
We're not here to drag you through another Ideal Client Avatar. (You're way past that anyway.) And we're not pretending burnout is just part of the deal either (we’re bored with grind culture).
We're here to help you grow a business that doesn't burn you down—one that's built on how you want to feel rather than how you want to look.
We'll show you how through something tangible: creating authentic content that lets you stop performing and start connecting with the humans you're actually meant to serve.
But we're not doing this from behind a screen. Get your shoes and earbuds and come outside for ten minutes.
This is a gentle walking audio course that shows you how to create easeful content from what actually moves you.
(It’s step one. And it won’t cost you a thing.)
So, this is us: two humans who’ve learned there’s a better way to build a business than what the “10x your business” folks all over Instagram would have you believe. (And it starts with being real about what you want.)
Hey, I’m Jenevieve. Here to help you remember why you started this thing.
I built a wildly successful floral business, then walked away when I realized I was sacrificing my health for someone else’s definition of success.
Now I’m an ICF-certified coach with twenty years experience helping conscious founders stop building businesses that consume their lives—using deep inner work, nature-based coaching, and intentional strategy.
And I’m Audrey. Here to help you show up online in a way that feels human, not hustle-y.
After a traumatic brain injury in 2021, sitting for hours in front of a screen was no longer an option for me.
So I created a different approach to social media and business systems—one that’s grounded in your physical limits (and your longing to be literally anywhere else than tied to a device.)
Here’s the thing: The people you see making real change rather than burning down the world like errant teenagers? They aren’t myopically fixated on manifesting their way into billions.
They're the ones doing the inner work necessary to create businesses that are aligned with the change they want to see.
At some point they stopped trying to force a business model that was made for robots—and started working with what's alive.
Your reality—your capacity, your values, your life as it is, your messiness—isn't what's holding you back. It’s the foundation for building something that will last.
We help you build a business that’s an extension of who you really are.
Not who you think you should be. You know what works for you (and what doesn’t). So let’s build your business accordingly.
We've spent years developing a methodology for building intentional businesses that get stronger over time because they're rooted in what’s true for the people who run them.
Our metrics of success? A business that sustains you instead of draining you. Revenue that flows from real relationships instead of constant performance. Growth that's intentional instead of chaotic.
This isn't therapy. It's not "embrace the grind" business coaching either. This is Transformational Business Mentorship—an approach that transforms how you build, so your business can sustain you for the long haul instead of wearing you out faster than an iPhone battery.
SINEAD’S STORY
Sinead is a knowledgeable functional nutritionist who came to us burned out from cookie-cutter marketing companies that slapped generic branding and expensive app solutions on her practice without understanding who she was as a practitioner. Through our transformational business mentorship, she discovered that her personal health journey - years of struggling with her own health before finding functional nutrition - was her most credible connection point with the humans she is here to serve. She ditched the glossy branding and complex tech solutions to launch a simple group program where people could access her knowledge and support directly.
"I went from outsourcing my social media and avoiding email marketing to making content that makes me tear up because it’s so connected to who I am and what I've actually lived through. My clients tell me they feel like I truly understand their struggles - because I do. For the first time, I'm building my business from the truth of my own experience instead of hiding behind what I thought I was supposed to say."
Here’s how this works (and why it’s different):
We help conscious business owners who've outgrown their current approach but aren't sure what comes next. People who know that business strategy asking you to bypass your own capacity is just expensive self-sabotage.
Our approach is different. Instead of teaching you to overcome your challenges, we help you build your business along with them. We call this Transformational Business Mentorship - because we use your deepest life experiences as the foundation for authentic business growth.
In other words, we don’t separate the business from the human. Here’s how to get support now, not once your life settles down.
The Collective - Learn our 12-step methodology alongside other entrepreneurs who understand what you're going through. Month-to-month pricing, bi-weekly group coaching, and walking audio courses delivered through an app you can keep in your pocket make this the simplest, most doable business coaching program you’ll find. Build an organically profitable, wildly successful, burnout-proof business while you walk in the woods.
The Mentorship - Work directly with us to apply this methodology to your specific situation. Limited roster for focused attention, real partnership and accountability, not just generic advice you implement alone. This is not another expensive program you’ll see little return from. Created with real partnership in mind, which means we’re here building alongside you until you have a deeply profitable business that also leaves room for life.
This is cyclical support designed for real life. Our clients move between Collective and Mentorship as they grow - because transformation isn't linear and neither is business growth.
The goal? A business that's an extension of your authentic self - sustainable, regenerative, and deeply meaningful.
Ready to learn more?
MONIQUE’S STORY
Monique's real estate brokerage was drowning in generic marketing that wasn't connecting with anyone despite her working harder than ever. Through our transformational business mentorship, she discovered that her own journey - from childhood poverty to building financial independence as a single mother - wasn't something to hide but her deepest source of connection with the clients who actually need her. She stopped trying to appeal to everyone and started building her practice around helping women create generational wealth through real estate.
"I used to feel like I was shouting into the void. Now I have a message I can actually connect with that matters to other people. I now spend every working day serving women who want to build wealth - just like I had to do for myself and my kids. My business has never been stronger or felt more meaningful because I'm finally building from my truth."
